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Iconic Aussie Brand Wahu Expands into The Pet Market


Australia’s most iconic outdoor/activity brand, Wahu, are excited to announce their expansion into the pet market. Set to launch in Spring 2021, Wahu Pets will make the amazing outdoor fun and activities that are irrefutably Wahu even more enjoyable by including our furry friends and four-legged family members.

With respect to timing, the latest statistical data shows an spike in pet ownership over the past 12 months, allowing Wahu to be confident that there’s no better time than right now to launch their product into the booming pet market.

‘It’s clear that we love our pets here in Australia. In fact, previous studies have shown that 62% of all Australian households have a pet. That amounts to 4.8 million pet dogs in Australia alone.’
- Andrew Lee, Managing Director of Wahu

In fact, that figure is on the rise - with pet ownership showing incredibly strong growth thanks to Covid-19 lockdowns, and more of us reducing office time and working from our homes.

According to Tegan McPherson, RSPCA Victoria Head of Operations, there’s been a 45% increase in dog adoptions alone since March 2020, and 59% of people who don’t own a pet currently, say they would like to own one in the future.

It certainly is a dog’s world.

'We’ve always been about good family fun at Wahu, and our pets are most definitely an important part of the family. Expanding into the pet market feels like the natural progression for the Wahu brand and means we can bring even more fun and joy to the entire family.'
- Andrew Lee, Managing Director of Wahu

With a diverse range of 30 Wahu Pets toys being released to the market in July, there’s something to suit everyone (or should we say, every pooch) in the initial product release. Pet lovers can challenge their dogs to a game of Wahu Pets Chew Wars on toys featuring dual end handles with ultra-grip technology and bonus squeak function for extra fun. Or to encourage active dogs, owners can play with the new Fetch ‘N Squeak, the rigid flying disc that is ideal for use at the park, beach or in the backyard.

The Wahu team haven’t forgotten about our furry pals’ health either. Figures from PetMD show that by age three, more than 80% of dogs have some form of dental disease. To help, Wahu Pets have created the Teeth Clean Bone or Clean Dumbbell. These tough, flexible rubber design let your pooch have fun, whilst also cleaning their teeth in the process.

All Wahu Pets Toys remain Aussie born and bred and feature long-lasting and pet safe materials (yes, even for puppies!) for durability, performance, and safety. Now, thanks to Wahu, our furry best mates can have long-lasting fun at the park, beach, campground or backyard and the whole family can join in.

‘We’re excited to be able to offer our unique brand of family fun to the entire family now, including our family pets. We know what important members they are. Plus, nothing can match the joy that a dog feels fetching a flying disc along the beach. And that joy is infectious. Our new Wahu Pets range will help spread that joy throughout Australia and beyond’, Andrew concludes.